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L'Oreal doubles TikTok Shop creator allocation. Nike reduces Instagram macro-creator spend 22%. Beauty category brand spend shifting toward nano-tier TikTok creators in Q1 2026.
Creator applications dropped 18% Q1 2026. Brand inventory for mid-tier creator partnerships contracting. Upward rate pressure expected H2 2026. Source: YouTube Official Blog, April 9 2026.
Effective April 1. Verified via Associates terms update and 3 publisher disclosures. Estimated 40% revenue impact for top beauty publishers.
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